Head of Influencer Marketing | LOOKFANTASTIC

Life at THG Beauty

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team. 

LOOKFANTASTIC

Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. 

We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the World’s No1 destination for Beauty. 

Why be a Head of Influencer Marketing at LOOKFANTASTIC?

We are looking for a strategic and commercial-savvy influencer marketing leader to spearhead and deliver the global influencer marketing and creator strategy for LOOKFANTASTIC. Reporting into the Marketing Director, you will be responsible for reviewing and developing our approach to influencer marketing, ensuring that we deliver best-in-class activations to meet both commercial and brand objectives, as well as working closely with peers across brand marketing, organic and paid social to leverage influencers and creators across marketing channels. 

   

This role is best suited to someone with a background in retail/eCommerce, whilst agency experience is also advantageous. We are looking for a knowledgeable, proactive and inspirational leader who is immersed in the world of influencer, social and wider pop-culture, excited to be in the driving seat of one of the most important marketing channels for LOOKFANTASTIC. 

As a Head of Influencer Marketing, you’ll:

• Lead our global influencer marketing strategy, with a focus on the EU (Netherlands, Germany) and Middle East; including sourcing and setting up agency partnerships where required 

• Alongside the Head of Marketing, forecast KPIs and channel performance on a weekly/ monthly basis  

• Work with our Data & Insights team to develop channel reporting framework, to better understand true impact of influencer marketing (for example, via MTA and/or MMM) 

• Manage a multi-million pound influencer marketing budget, reviewing and allocating appropriate spend for key activations alongside “always-on” activity 

• Define and oversee our approach to using content creators, working with channel leads to maximise use of content  

• Create a VIP/celebrity influencer strategy, leading all top-tier partnerships from identification, to negotiation and campaign management 

• Nurture relationship with key agencies, talent managers and direct talent, acting as a brand ambassador for LOOKFANTASTIC 

• Provide leadership and guidance for influencer team  

 

What skills and experience do I need for this role?

• Minimum 8 years’ experience in influencer, working with/for at least one large-scale brand (£100M+) 

• Hands-on experience across influencer marketing, including talent management, negotiation and activation 

• Understanding of paid social best practice and amplification of creator content 

• Prior management of multi-million pound budget, including tracking, re-forecasting and annual budget submissions 

• Line management experience 

• Experience managing/overseeing organic or paid social teams desirable 

 

What’s in it for me? 

 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

 

Wellbeing Support 

• Access virtual appointments with our in-house GP. 

• Access our in-house CBT therapist. 

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Up to 50% staff discount on THG brands. 

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.