Sr. Influencer Associate

About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Role: Sr. Influencer Associate

Base Location: NYC

About the role:

Working within the Myprotein North America territory team, reporting to the Influencer Marketing Manager, the Influencer Associate will work alongside the wider territory influencer team to recruit, onboard and manage on-brand influencers as well as develop and manage effective marketing campaigns.

The successful candidate will be a proactive and creative collaborator and problem solver who’s passionate about influencer marketing and social media. They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong analytical, negotiation and organizational skills.

Why be a Sr. Influencer Associate?

Research and identification of on-brand influencers across various categories including fitness and lifestyle
Part ownership of the Myprotein USA Influencer Database
Complete end-to-end relationship management of influencers, from initial outreach emails to product distribution and processing payments
Own micro influencer campaigns and talent management
Contribute creative campaign ideas and strategies to build global brand awareness for the brand
Use tools including Excel and Google Analytics to analyze and report on influencer performance, develop strategies for revenue growth as well as provide data-driven guidance to influencers
Liaise with Content, Social, Campaign, PR and Digital Marketing teams to execute 360 marketing campaigns and amplify influencer coverage
Collaborate on US-based influencer events and shoots
Partner with the central influencer team for local execution of global influencer campaigns
Liaise with NPD (nutrition) and apparel teams to ensure forward-looking strategies to drive recruitment and activation

What skills & experience do I need for this role?

Degree in Marketing (Preferred but not essential)
3 years minimum experience within Influencer Marketing (Preferred but not essential)
Comfortable establishing processes to streamline and scale recurring tasks
A genuine interest in health, wellness, fitness and an ambition to be at the forefront of this exciting area of digital marketing
Experience working with influencers or agencies
Agency or inhouse work experience
An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
Excellent communication, negotiation, presentation and organizational skills
A proactive self-starter with a problem-solving attitude and the ability to prioritize and meet deadlines
Skilled in cross-functional collaboration and working with teams in various international regions

What's in it for me?

Salary: $60,000 - $70,000 per annum dependent on experience
Discounts across THG brands
401k (vested immediately)
Other benefits (including comprehensive healthcare)

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

Sr. Influencer Associate | MyProtein

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