Paid Media Manager | Glossybox

 

About Glossybox

GLOSSYBOX is a leading beauty box subscription service. Every month we create a unique journey for our subscribers. Our specialist team works endlessly to bring the best in beauty discovery as well as the latest tips, tricks and trends for them to trial. GLOSSYBOX is the perfect treat where every month our subscribers receive a beautifully wrapped GLOSSYBOX filled with 5 surprise beauty treats, We have created a 360° experience that transcends beyond just the box with expert beauty advice and features from the industry.

 

Job Title: Paid Media Manager 

Leading global paid media strategy, operational tasks, optimisations and budget management across a range of paid channels and engines, including platforms such as Google, Bing, and Facebook.  

Reporting to: Global Senior Marketing Manager, GLOSSYBOX 

Responsible for: Performance of regional paid media activity (UK/FR/DACH). Delivering reporting and insights back into the regional leadership teams. Supporting with strategic input and insights for wider Global approach to Paid Search & Social, including Shopping, Text Ads and DSA. 

Key Responsibilities: 

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.  
• Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets. 
• Working with our in-house design team on banner and ad creation for campaign activation across relevant platforms 
• Optimisation of campaigns to agreed revenue and ROI/COS%/CAC targets 
• Managing daily paid campaign spend to ensure optimum campaign performance 
• Conducting competitor research and analysis 
• Reporting and analysis to show impact of work 
• Delegation of tasks based on prioritisation to paid media team 
  
  

KPI’s  

  

• Global paid media performance, measured against Revenue, COS%, Customer acquisition & CAC. 
• Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces. 
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets. 

 

Key behaviours   

  

• Team player – able to collaborate across functions and locations 
• Management able to prioritise, delegate effectively and support growth of team members. 
• Initiative – able to think outside of the box   
• Organised   
• Pro-active and positive attitude   
• Developing self and others   
• Driven and goal orientated    
• Passionate   
• Can build strong relationships   
• Can work cross functionally across teams     

 

  

Essential skills   

• Prioritise, structure work & effectively manage time   
• Capability with key marketing platform technologies 
• Excellent communicator – able to give clarity and provide detail on insights 
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills   
• Project management skills