Senior CRM Executive Luxury Fashion

About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Click here to learn more about life at THG.

Why be a Senior CRM Executive at THG?

Reporting into the Snr Marketing Manager, the Senior CRM Executive will carry out the execution of the CRM strategy for the Lux sites; Coggles, The Hut, allsole & MyBag briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.

As Senior CRM Executive, you’ll:

Work with marketing teams, trading teams and the Snr Marketing Manager to deliver bespoke channel plans based on revenue targets and business growth plans.
Act as the key CRM point of contact for your delegated sites.
Responsible for the briefing, building and scheduling of email marketing communications, SMS and push app notifications.
Segmentation of the customer database using in-house CRM tools.
A/B testing to ensure emails are optimised to the best performing setups.
Update templates for automated and triggered email campaigns as and when required.
Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.

KPIs

Support the CRM executive to achieve the monthly revenue targets and channel KPIs.
Ensure all email communications, SMS and app notifications are delivered on time and in line with the CRM strategy.
Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

Requirements

Essential:

At least 2 year’s CRM experience
Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines
Team player
Assertive and pro-active with a positive attitude
Strong analytical skills and comfortable using Excel
A keen eye for detail
Ability to work in a fast-paced environment

Desirable:

Multi-channel experience and exposure (Email, SMS, App)
Understanding of customer data and segmentation
Knowledge of digital marketing channels other than email
Experience with Google Analytics and/or Tableau
Experience within the fashion retail sector

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

Senior CRM Executive Luxury Fashion | TheHut.com

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