INTERSPORT, the World’s largest independent sports retailer, has selected The Hut Group to power an end-to-end online retail store at INTERSPORT.co.uk

Launching in September 2010, the store will meet the ecommerce needs of consumers across a wide range of sports including Football, Cricket, Running, Rugby and Racket Sports. Furthermore, INTERSPORT.co.uk will bring sport to the people from leading brands like adidas Group, Nike, Speedo, Umbro, Wilson and many more.

Sports is a key market for The Hut Group, which intends to deliver a market leading retail proposition based around product range, service and retail experience. INTERSPORT.co.uk will deliver to consumers a better experience than is currently available online including free delivery as standard, a completely unique offer against existing competitors.

Using The Hut Group’s existing technology platform, infrastructure and marketing methodology, INTERSPORT.co.uk is expected to quickly become one of the largest online retailers within the sports market.

“We’re really excited to be working with The Hut Group. They’ve successfully demonstrated their ability to market the INTERSPORT.co.uk store within the brand guidelines and with our suppliers. The Hut Group is one of Europe’s largest online retailers with multiple product categories offered across multiple websites. It is this ecommerce experience, coupled with INTERSPORT’s sporting pedigree, which will ensure that INTERSPORT.co.uk delivers an outstanding online proposition for its customers.” Barry Mellis, General Manager.

The Hut Group’s Commercial Director, Richard Chapple, commented: “The Hut Group’s ethos is to deliver market beating service and experience to the consumer. The exciting launch of INTERSPORT.co.uk is a further step in our expansion in to a broad range of fast moving consumer sectors including Health & Beauty, Footwear, Fashion, Toys and Gadgets.”