Woolworths has selected e-commerce white label specialist, The Hut Group, to run its entertainment shop as part of its online re-launch. The Hut Group will manage the section of the new Woolworths site dedicated to entertainment products woolworthsentertainment.co.uk, ensuring customers receive games, DVDs, CDs, Blu Ray and books at competitive prices, all with free UK delivery.

The Woolworths brand*, bought by Shop Direct owners the Barclay brothers earlier this year, will not re-open its stores and has instead embraced an online business strategy. Woolworths’ online-only product range moves the business away from general merchandise and homeware to concentrate on entertainment products, children’s clothes and gifts, and its Ladybird clothing range.

Matthew Moulding, CEO at The Hut Group, says, “Woolworths is an established brand that is recognised throughout Britain. This year marks Woolworths’ 100th year in the retail industry, so we’re proud to be part of the brand’s revival and enable the business to offer the products that it is famous for. Our white label service will ensure Woolworths provides an excellent customer experience, from searching and browsing for products to the physical delivery of goods.”

The Hut Group offers retailers an end-to-end e-commerce solution that delivers a fully managed service with the technology to provide a reliable transactional website for any online retail operation.

* Woolworths is a trading name of Shop Direct Home Shopping Limited. The Woolworths and Ladybird brands run alongside Shop Direct Group’s other brands, including Littlewoods, Empire and Great Universal.