Ingenuity, a global leader in digital commerce, has teamed up with digital commerce experts, Elastic Path, to support customers with the creation of unique and flexible digital customer experiences.

In a first for the industry, the collaboration will provide customers the opportunity to choose Ingenuity’s commerce offering and Elastic Paths composable digital commerce to improve efficiencies, cost effectiveness and scalability to deliver the digital transformation of global brands.

‘Composable Commerce’ is an approach that brings together multiple ‘best-of-breed’ vendors in a customised tech stack built for individual business needs, enabling business and technology teams to launch and continuously optimise their digital commerce brand experiences.

Under the new partnership, customers with specific requirements and specialist functionality, will for the first time have access to Ingenuity’s powerful fully integrated technology stack, whilst benefitting from Elastic Path’s composable commerce capabilities. In what has been traditionally a costly and complex project, under this new partnership, brands will be able to utilise the ‘headless commerce’ capabilities of both parties to develop a fully composable solution combining Elastic Path’s core commerce capabilities with the proven capabilities of Ingenuity’s back-end ecommerce (including checkout, payments, fraud, omnichannel, Order Management System and Warehouse Management System.)

Vivek Ganotra, Ingenuity’s CEO, said: “I am excited to bring this complementary offering with Elastic Path to brands who are looking to balance speed, cost and flexibility & at the same time rapidly scale and internationalise.”

Elastic Path is pleased to partner with THG Ingenuity to provide brands with a roadmap for composable commerce success,” stated Brenton Brown, Elastic Path’s COO and Managing Director, EMEA. "In today’s environment, brands need to move quickly in adopting composable commerce solutions that provide highly differentiated experiences that will set them apart from their competition.”