22nd January 2024 – Ingenuity Commerce, the complete commerce division of THG plc, has announced a new partnership with OMNES, the UK-based online sustainable fashion retailer, to power its performance marketing strategy.

The partnership will see Ingenuity Commerce help grow the OMNES brand through the acquisition of new customers in the UK. Ingenuity Commerce will create effective advertising campaigns supported by a full-funnel customer acquisition strategy to ensure that the customer experience is supported whether they search online, use social media, or check affiliate accounts.

OMNES, offers a more inclusive price point than many of its competitors by keeping its supply chain short through partnerships and working with supportive manufacturers. The partnership will turbo charge OMNES’ performance marketing as the brand grows their DTC offering and expands into pop-up retail.

Ingenuity Commerce’s marketing solutions have gained increasing popularity among global fashion brands, including Pentland Brands and On Running, through its simplified approach to commerce. Ingenuity Commerce has continued to grow its market presence in the UK and worldwide, offering brand owners access to its comprehensive suite of services.

Melissa Labelle, Managing Director – Marketing at Ingenuity Commerce, said: "We are excited that our partnership with OMNES is taking shape, and we are looking forward to executing our performance marketing plans for such a pioneering sustainable fashion brand. Marketing partnerships highlight Ingenuity Commerce’s capability to meet our clients’ needs, providing technology solutions as well as tried and tested methods of reaching and acquiring new customers to make sustained commercial growth a reality.

“We are committed to delivering sustainable online commerce supported by best-in-class performance marketing, helping drive growth for brands, whilst delivering value as sustainably as possible. This aligns with the ambitious sustainability goals of OMNES, which we are proud to support.”

Jordan Razavi, Founder and CEO of OMNES, said: “With OMNES being at forefront of the sustainable fashion market in the UK, we are confident that Ingenuity Commerce’s growth marketing expertise and knowledge of digital strategy will develop our customer communications to take the brand to the next level.”

Ingenuity Commerce combines c creativity with effective marketing execution to deliver campaigns that resonate with consumers around the world, building emotional connections between brands and their target shoppers.