Lookfantastic has announced Louise Thompson as its UK brand ambassador, with her initially featuring in its Black Friday campaign – My Spotlight Saviour: The Beauty Blackout – which has just launched.
The leading online luxury beauty retailer is launching its Black Friday #MySpotlightSaviour campaign whereby some of the UK’s most high profile influencers reveal both what it means for them to be spotlight ready and also their hero beauty product – the product that makes them feel spotlight ready.
Each influencer provides an inspiring message around confidence and feeling the best you can in your own skin.
The influencers include TV personality, Ollie Locke who expresses how he feels in the spotlight when the cameras stop rolling and highlights how men’s confidence is just as important as women’s; and musician Vanessa White, who feels that taking care of her skin is of utmost importance for being confident in everyday life; whilst beauty and fashion Youtuber Patricia Bright, wants to be an example to the women in her life and would tell them to have fun with beauty and not use it as a shield.
The campaign also includes dancer and model Danielle Peazer, lifestyle blogger and Youtuber Lydia Elise Millen and will see a series of videos launch onsite and across the brand’s social media channels. It will be seeded out both UK wide and across the globe, including Asia, France, Germany and Spain.
The influencers’ hero products include Philip Kingsley’s Elasticizer, a Foreo Luna and Illamasqua Skin Base.
Hannah Pym, Head of Marketing for lookfantastic said, “We are thrilled to reveal our Black Friday campaign and announce Louise Thompson as our brand ambassador. Louise is passionate about looking and feeling good so is the perfect ambassador to talk about beauty and the role it plays in giving people confidence to feel their best.
“We’re also celebrating the most coveted shopping retail day of the year with unique and engaging content whilst also giving our consumers some of the best offers available across a selection of amazing beauty brands.”
Louise Thompson, lookfantastic’s brand ambassador said, “I am delighted to be working with lookfantastic. The #MySpotlightSaviour campaign has been a truly exciting experience. The messaging of being confident in your own skin is a really important one and finding products that suit your own personal regime and needs is something I feel really passionate about.
“I’m a huge fan of the brand and am honoured to be working with the team.”
Each of the ‘spotlight saviour’ products mentioned by the influencers will be on offer prior to the Black Friday weekend. Customers that purchase one of these products will receive an exclusive site-wide Black Friday code entitling them to an additional discount. Customers will be encouraged to share their favourite beauty products using #MySpotlightSaviour.
The campaign is set to drive excitement before the biggest retail shopping weekend of the year when products will be on offer from brands such as NARS and Sarah Chapman.
Visit www.lookfantastic.com / Twitter: @lookfantastic
For more information or to request samples or images, please contact Viki Tahmasebi (viki.tahmasebi@thg.com) or Zara Hill (zara.hill@thg.com).
Notes to Editors
About lookfantastic
Founded in 1996, lookfantastic is the original online beauty boutique and today, it’s Europe’s number one retailer for beauty. lookfantastic prides itself on its wide range of brands and products, exclusive free gifts with purchases and fantastic member rewards.