Myprotein, the world’s leading online sports nutrition brand, has announced that they will be the official nutrition partner for HYROX, the global sport of fitness racing, throughout the 2024 season.
The partnership will see the two brands collaborate to provide three-hundred-and-sixty-degree nutrition for the participants of HYROX, whose revolutionary fitness racing competition has expanded to over 20 countries and 175,000 participants in the ‘23/’24 season.
Following the growth of both Myprotein and HYROX in recent years, and Myprotein’s recent brand evolution[1], the collaboration supports both brands in their empowerment of fitness communities, with a training methodology and healthy lifestyle that is transformative.
HYROX training and competition combines traditional endurance disciplines with natural movements that test every facet of fitness and strength. The sport’s accessibility to beginners or elite athletes allows participants to manage their own training through a combination of digital, in-person and affiliate gym networks, and highlights the importance of measurable and achievable progress, making the partnership with Myprotein a natural fit.
Neil Mistry, CEO of THG Nutrition said: “We are thrilled to be partnering with a brand whose values so closely align with that of our own. HYROX is a major player in the sports world, with their popularity continuing to grow, so this feels like a perfect time for us to collaborate and an imperative step in our mission to become the world’s most empowering health movement.
“This launch is only the start of this partnership, with lots of exciting news to follow, but for now we are delighted to be supporting the team and providing nutrition to those taking part in the HYROX competitions throughout the season.”
Founder of HYROX Christian Toetzke, comments on the collaboration: “This partnership with Myprotein further solidifies HYROX’s commitment to enriching the HYROX lifestyle, ensuring our community is fuelled for not only race day, but encouraging a holistic approach to wellness with Myprotein nutrition solutions. I look forward to seeing this partnership grow, and it only feels right to kickstart this journey in Myproteins home, Manchester.”
Myprotein will be supporting the full roster of HYROX events throughout the upcoming year. The official launch is aligned with the arrival of HYROX in Myprotein’s home, Manchester (27/28th January), and will see them take headline sponsorship. The brand will celebrate their roots with sampling opportunities, competitions and product giveaways across the weekend.
The HYROX race returns to Manchester for the third time and will see over 7,500 athletes take on the challenge in a legendary converted railway station located in Manchester Central Convention Complex.
The full list of HYROX events can be found, here: https://hyrox.com/find-my-race/ and for any additional information regarding the HYROX x Myprotein partnership, please visit: https://hyrox.com/.