
Our purpose, vision & values
To be the global online leader in beauty and sports nutrition.
Combining our portfolio of owned brands across skincare, haircare, cosmetics, sports nutrition, and activewear, with a marketplace for over 1,300 third-party brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, we’re well positioned to become the global online leader in beauty and sports nutrition.
Our values
We live and breathe our values every single day.
Ambition
Innovation
Collaboration
Decisiveness
Leadership
We think BIG.
We set ambitious goals and turn obstacles into opportunities.
Leadership
Our Leaders

Ambition
From URL to IRL.
In September 2024, LOOKFANTASTIC opened the doors of its first-ever concept store to bring the brand to life and deepen the connection with customers. This innovative space sets the stage for future expansions into new locations.

Innovation
Myprotein x Vimto
THG Nutrition continues to play a leading role in driving innovation across a number of product categories.
Myprotein's award-winning partnership with Vimto has been a game-changer in the sports nutrition industry. Combining the iconic Vimto flavour with Myprotein's high-quality supplements, this collaboration has brought a refreshing twist to fitness routines everywhere.
Collaboration
We work with some of the best in the business to diversify our customer base and create iconic brand experiences.
Whether you’re flying with Emirates or grabbing a coffee on your morning commute, you can find our products almost anywhere you go.
Our collaborations

Our businesses
THG operates as two distinct businesses - THG Beauty and THG Nutrition - each operating in resilient, growing markets.