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Strengthening Supply Chain & Circularity

THG x Planet Earth

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The UK Plastics Pact

In our pursuit of the established packaging goals and THG's commitment to transparent accountability, we became a proud member of the UK Plastics Pact (UKPP) in 2022.​ ​The UKPP members account for two thirds of all consumer packaging used in the UK. It brings together governments, businesses, NGOs and citizens to move away from a linear plastics economy towards a circular system.​ In June 2023, THG submitted its first report to the UKPP, summarising the recyclability of the plastic packaging we placed on the UK market in 2022, which is included in UKPP’s 2022 annual progress report.

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THG x Planet Earth

Responsible Marketing

We recognise the importance of responsible marketing, so we launched our Responsible Marketing Code during 2024 to ensure we comply with relevant local, national and international marketing standards, laws and regulations.

 

In 2023, Cult Beauty released their 'Can't (Re)Touch This' campaign to promote their commitment to never retouching or altering a model's appearance on their in-house imagery. This means that customers are able to trust that the skin, hair, and bodies they see on site and on social are reflective of what's really there - in all of their beautiful, unretouched glory.