Marketing Executive - Myvitamins

THG Nutrition & Wellness: 

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.  

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward. 

Job Title: Marketing Executive - Myvitamins

Company: THG Nutrition 

Location: THG HQ (WA15 0AF) Office based 5 days per week

About THG Nutrition & Wellness: 

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. 

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Why be a Marketing Executive for Myvitamins:

The Marketing Executive will be responsible for developing and executing data-driven strategies to enhance customer engagement, loyalty, and lifetime value. This role is crucial in ensuring Myvitamins maximizes customer retention through personalized marketing initiatives across various digital channels, including email, SMS, loyalty programs, and CRM-driven campaigns. The ideal candidate will have a strong analytical mindset, experience in lifecycle marketing, and a passion for optimizing customer journeys.

As a Marketing Executive You'll:

Customer Retention Strategy

• Develop and implement customer retention strategies to drive repeat purchases and increase customer lifetime value.
• Utilize data-driven insights to segment customers effectively and personalize marketing communications.
• Optimize the customer journey by identifying friction points and enhancing user experience.

Campaign Management

• Plan and execute retention-focused marketing campaigns across email, SMS, push notifications, and loyalty programs.
• Work with the CRM team to design automated workflows and nurture sequences that drive engagement and retention.
• Conduct A/B testing on messaging, timing, and incentives to optimize performance.

Analytics and Reporting

• Analyze key retention metrics such as churn rate, repeat purchase rate, and customer lifetime value.
• Utilize tools like Google Analytics, CRM platforms, and data visualization tools to assess campaign effectiveness.
• Provide detailed reports and actionable insights to refine retention strategies.

Collaboration

• Work closely with the creative and content teams to develop engaging and relevant customer communications.
• Collaborate with the e-commerce and product teams to ensure alignment between retention initiatives and product availability.
•  Partner with the paid media team to create synergy between acquisition and retention efforts.

Optimization & Innovation

• Continuously test and optimize retention tactics, including incentives, content personalization, and frequency of communication.
• Stay up-to-date with industry trends, competitor activities, and emerging retention marketing tools and technologies.
• Identify and implement new opportunities to enhance customer loyalty and engagement.

Budget Management

• Manage allocated budgets for retention initiatives, ensuring efficient spending and maximum ROI.
• Measure the cost-effectiveness of retention strategies and adjust tactics accordingly.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service.  
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our in-house CBT therapist. 
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office.  
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service.