LOOKFANTASTIC, the #1 online pure-play prestige beauty retailer, enters a new era in their long-term relationship with influencer and entrepreneur Molly-Mae Hague.

This collaboration marks an evolution in LOOKFANTASTIC’s traditional influencer model throughout their five-year relationship with Molly-Mae, leveraging her experience as an ambassador to build an even deeper partnership.

“Molly-Mae aligns incredibly well with our brand values, particularly those of inspiration and community,” says Keely Gough, Managing Director at LOOKFANTASTIC.

“Molly-Mae has established herself as a true tastemaker in the self-care and beauty space. Renowned for her authentic content, she has rightly earned the trust of her community who rely on her dependable product recommendations and trendsetting beauty inspiration.”

LOOKFANTASTIC and Molly-Mae share a commitment to providing a real and uncomplicated approach to beauty. In an industry that can sometimes feel overly polished and unattainable, this partnership celebrates authentic connection and genuine product experiences.

“I have always been passionate about self-care and beauty, and I always love sharing my latest finds and hero products with my community. I have shopped on LOOKFANTASTIC for years and I have loved working together over the past few years. I am proud to announce that I will be extending my partnership with LOOKFANTASTIC on a larger scale, and I am very much looking forwards to what is to come from us both working together.” - Molly-Mae Hague.

This exciting new chapter extends beyond a typical influencer partnership. LOOKFANTASTIC and Molly-Mae are united in their quest to bring the "FANTASTIC feeling" to everyone.