Myprotein, the leading online sports nutrition brand, announces its range of healthy treats are now available in over 300 WHSmith stores nationwide.  This includes high-street stores, as well as travel stores at airports, train stations, hospitals, workplaces and motorway services.

The in-store range includes popular on-the-go treats such as Oat Bakes, Protein Brownies, Gooey Filled Cookies, Crispy Layered Bars and Protein Layered Bars. The launch provides Myprotein with an opportunity to engage and capture a wider consumer audience, further cementing its position as an accessible health and wellness brand.

Neil Mistry, CEO of THG Nutrition, says: “Our ambition has always been to make the health and fitness industry accessible to everyone, and our expansion into WHSmith is an incredible opportunity for us to introduce consumers to Myprotein. Their presence in key travel locations means we can bring our on-the-go products directly to shoppers' hands, exactly where and when they need them.

"Our snack offering matches the indulgence of a confectionary bar but with so many added benefits, and enough range to cater for everyone. Personally, the white chocolate peanut pretzel Crispy Layered Bar is my favourite in this range; with 16g of protein, high in fibre and low in sugar. We look forward to working with WHSmith as we continue to work towards our goal of being the world’s most empowering health movement, opening the doors to everyone with a healthy intention.”

For more information, visit https://www.myprotein.com/