THG Ingenuity, the complete commerce division of THG plc, has announced its intention to form a new strategic commercial alliance with BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

The alliance would see collaboration from the two ecommerce powerhouses to develop a solution that aims to give brands the opportunity to utilise BigCommerce’s trusted enterprise ecommerce platform alongside THG Ingenuity’s extensive proprietary back-end commerce capabilities including order management, fraud and customer services solutions, automation including Autostore and global courier platform. Together THG Ingenuity and BigCommerce intend to develop a solution that will enable brands to create and implement flexible and frictionless customer journeys that can be scaled in line with business goals and global growth ambitions.

Through this alliance, THG Ingenuity and BigCommerce could complement their strengths in capabilities and geographic reach, giving brands the widest breadth and depth of capabilities.

THG Ingenuity and BigCommerce are also actively engaged in talks about potential further collaboration, including combining industry-leading solutions from THG Ingenuity and BigCommerce platforms to further extend each offering, as well as enhancing omnichannel selling via leading feed management solution Feedonomics.

Vivek Ganotra, CEO of THG Ingenuity, said: “We are excited to announce our strategic discussions with BigCommerce. We believe that all brands should be able to create and implement digital commerce strategies. By combining THG Ingenuity and BigCommerce’s extensive experience and capabilities we can help brands to establish themselves in the global market.”

Russell Klein, chief commercial officer of BigCommerce, said: “BigCommerce is committed to providing merchants access to the most innovative technologies and service providers available in the industry. We look forward to working with Ingenuity to help merchants scale internationally, grow faster and maximise success.”